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The Science of Dopamine

What is Dopamine?

Sometimes called the “motivation molecule”, dopamine is the key chemical in the brain responsible for giving us all a feeling of well-being, motivation, and happiness.  It is the “reward” chemical in your brain and is critical for your mood, memory, sleep and ability to focus.  
So when you have low levels of dopamine, which an estimated 30% of Americans do, you can imagine the impact it can have. 

Low dopamine levels affect everyone differently.  

Dopamine is in charge of:

  • Cognition
  • Memory
  • Ability to make decisions
  • Energy levels
  • Willingness to exercise
  • Overcoming cravings
  • Completing tasks
  • Aging
  • Coping with stress
  • Happiness
  • Overall sense of well-being

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